Originally published in The Clarion | October 10, 2012
There are so many things going on in the world of IT, sometimes it is difficult to focus on just one subject for an article. This week I have decided to simply ramble about a few items that have recently caught my attention, hopefully some will be of interest to you. I am often amazed at strategies chosen by some of the largest corporations in the world. With Microsoft’s official release date of their new operating system – Windows 8 – scheduled for later this month, there is quite a buzz in the realm of IT. For starters, there are mixed emotions about the new “Metro” interface that is built in to Windows 8. You may remember from a previous article that I absolutely hate what Microsoft has done. It is a double-edged sword for me. On one side, I feel that Windows 8 will absolutely flop, especially on the desktop, as Windows 8’s Metro interface is unlike anything a typical user has ever used. Odds are very good that Metro is going to seem entirely foreign to you. If you are in the market for a new PC, please let me stress how important it is that you try Windows 8 at one of the big-box stores before purchasing a new PC with it pre-installed. On the other hand, Windows 8 is likely to create a tech support nightmare for those of us in the business.
Microsoft has also announced, or at least hinted, that they plan to develop and sell their own smartphone. My only guess is that their strategy is to somehow push Windows 8 into the market as much as possible. One can only speculate that they don’t foresee it being much of a success in the PC market. It is fair to say that the design, look and feel of Metro in Windows 8 is more geared toward mobile devices. Considering this, it only makes sense that Microsoft would do all they can to get Metro into the marketplace on devices for which it seemingly fits. Too bad for them though that iOS from Apple and Android from Google pretty much have that market niche already wrapped up.
With Windows 8’s premiere just around the corner, I find it very interesting that there is suddenly a lot of chatter about Apple bringing a new product to market – the iPad Mini. While there are very few details about this new device available at this time, if the rumors hold true it is slated to go into production any day now and one can only anticipate its debut will coincide with (and most likely rain on) Microsoft’s Windows 8 parade. I just love competition in the marketplace – especially when the biggest of the giants go into head-to-head combat. We can only wait to see what happens but I have a good hunch that Microsoft is going to once again take a hit and come up short on their expectations with Windows 8.